Think ahead:
if you are in the early stages of starting a business, making decisions early on that will allow for you to transition to online may make it easier later. Make sure your systems (inventory, POS, e-commerce platform) will link together.
Stay true to your brand:
Make sure your on-line store stays true to your brand and delivers the experience your customers love. Think about how to replicate your successful in-store experience on-line.
Care for your customers:
No one knows what your customers love better than you. Think about how your insights can be translated to a virtual store. Use multiple channels like newsletters, your website and social media to communicate and continue to listen to their feedback.
Stay focused:
Depending on your business, this can be a big job. You need to be realistic about the amount of work/time it will take. Having one team member who is responsible can help. Just make a start no matter how simple it is or how few categories you begin with, you can keep adding content as time goes by.
