Trailblazing tips to move your business on-line. From Billie Nosworthy - Meraki Home and You

Think ahead:

if you are in the early stages of starting a business, making decisions early on that will allow for you to transition to online may make it easier later. Make sure your systems (inventory, POS, e-commerce platform) will link together.

Stay true to your brand:

Make sure your on-line store stays true to your brand and delivers the experience your customers love. Think about how to replicate your successful in-store experience on-line.

Care for your customers:

No one knows what your customers love better than you. Think about how your insights can be translated to a virtual store. Use multiple channels like newsletters, your website and social media to communicate and continue to listen to their feedback.

Stay focused: 

Depending on your business, this can be a big job. You need to be realistic about the amount of work/time it will take. Having one team member who is responsible can help. Just make a start no matter how simple it is or how few categories you begin with, you can keep adding content as time goes by.

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